Marketing

AIG (UK):

MaxIMIse Brochure

Project Info

From Interactive PDF to Brochure

 

AIG’s Investment Managers’ Multiline Insurance MaxIMIse brochure was first conceived as an interactive PDF with a top bar navigation system and landscape layout. AIG wanted this to be turned in to a portrait brochure which would require a completely different approach to that of an interactive PDF.

Project Info

From Interactive PDF to Brochure

 

AIG’s Investment Managers’ Multiline Insurance MaxIMIse brochure was first conceived as an interactive PDF with a top bar navigation system and landscape layout. AIG wanted this to be turned in to a portrait brochure which would require a completely different approach to that of an interactive PDF.

Development

Simple Layout

 

The layout for the brochure was kept very simple with no more than two templated designs which helped produce a nice gental flow to it’s look and feel.

Development

Simple Layout

 

The layout for the brochure was kept very simple with no more than two templated designs which helped produce a nice gental flow to it’s look and feel.

White Space

 

AIG’s brand guidelines encourage the use of lots of white space which is a treat to work with. White space is intentionally left blank for a better structure and layout. It also gives emphasis to the content area. It leads a reader from one element to another.

White Space

 

AIG’s brand guidelines encourage the use of lots of white space which is a treat to work with. White space is intentionally left blank for a better structure and layout. It also gives emphasis to the content area. It leads a reader from one element to another.

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