Marketing

AIG (Norway):

Infographic

Marketing

AIG (Norway):

Infographic

Project Info

Infographics

 

People only tend to remember 10% of what they hear and 20% of what they read. However, they actually tend to remember 80% of what they see.

Lester, P. M. (2006). Syntactic Theory of Visual Communication.

AIG understood that infographics were a highly effective way to communicate with their audience.

Project Info

Infographics

 

People only tend to remember 10% of what they hear and 20% of what they read. However, they actually tend to remember 80% of what they see.

Lester, P. M. (2006). Syntactic Theory of Visual Communication.

AIG understood that infographics were a highly effective way to communicate with their audience.

Development

Bespoke or Stock Library Icons

 

Createing bespoke icons to help illustrate your infographic is a great way to further expand your brands visual appeal and provide a growing library of tools for future projects. 

Stock icons can be edited and tweaked in colour shape and size to visually blend with the project’s design and can greatly reduce the turn-around time of the overall job. 

Development

Bespoke or Stock Library Icons

 

Createing bespoke icons to help illustrate your infographic is a great way to further expand your brands visual appeal and provide a growing library of tools for future projects. 

Stock icons can be edited and tweaked in colour shape and size to visually blend with the project’s design and can greatly reduce the turn-around time of the overall job. 

Research

 

Researchers found that people following directions with text and illustrations do 323% better than people following directions without illustrations

Levie, W. J. & Lentz, R. (1982). Effects of text illustrations: A review of research, Educational Communication and Technology.

Research

 

Researchers found that people following directions with text and illustrations do 323% better than people following directions without illustrations

Levie, W. J. & Lentz, R. (1982). Effects of text illustrations: A review of researchEducational Communication and Technology.

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