Marketing

Visit Birmingham:

Large Format Advertising

Marketing

Visit Birmingham:

Large Format Advertising

Project Info

Billboards

 

Visitbirmingham.com wanted a series of billboard poster designs produced to advertise Birmingham as a a go to city of culture, sports, shopping and great nightlife.

Project Info

Billboards

 

Visitbirmingham.com wanted a series of billboard poster designs produced to advertise Birmingham as a a go to city of culture, sports, shopping and great nightlife.

Country Wide

 

The adverting campaign concept was to be country wide including billboards, bus shelter adshells along with national press.

 

Large Format

 

Designing for large format advertising can be great fun, especially in the knowledge that your hard work will be displayed for all to see.

Large Format

 

Designing for large format advertising can be great fun, especially in the knowledge that your hard work will be displayed for all to see.

Inspiration

 

We took our inspiration from the opening title sequence for the movie Catch Me If You Can, designed by Olivier Kuntzel and Florence Deygasgivng giving them an air glamour and sophistcation.

 

Day and Night

 

The narative for the design concepts wasset during the day or night giving us the opportunity to illustrate the posters with eye catching colours from warm reds and oranges for the sunset or vibrent green and yellows fto represent a summer’s day.

Day and Night

 

The narative for the design concepts wasset during the day or night giving us the opportunity to illustrate the posters with eye catching colours from warm reds and oranges for the sunset or vibrent green and yellows fto represent a summer’s day.

Entertainment

 

We included past times and entertainment offering based on the time of day suggested by the background colouring, fine wines and Jazz for the evening after sporting events and alfresco dinning during the day.

 

Winter

 

Not only did the time of day play a factor in the colours used in the design, the season featured also. Summer and winter colours were also used to create some awesome colour gradients.

Winter

 

Not only did the time of day play a factor in the colours used in the design, the season featured also. Summer and winter colours were also used to create some awesome colour gradients.

Typography

 

Extending elements of the typography was used to interact with the content of the design which further helped to guide the viewer’s eyes up and down the layout.

 

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in-house designer